Autoplay
Autocomplete
HTML5
Flash
Player
Speed
Previous Lecture
Complete and continue
Black Money 103: How to Start a Strong Black Brand
First thing's first: How to get the most out of this program
How to ask Dr Watkins a question
Creating a winning business plan that will send your company to the moon
What is a business plan and what does it do for you? (3:44)
The executive summary - introducing the world to your powerful business idea (4:18)
Giving a description of your business (2:53)
Describing your product or service (3:17)
Sales and Marketing - letting people know you've got a winner (5:59)
Biggest mistakes you want to avoid when becoming an entrepreneur
Mistake 1 - doing it all by yourself (3:52)
Mistake 2 - not investing in your own learning (2:20)
Mistake 3 - Waiting for Superman (2:06)
Mistake 4 - Overspending when you first start your company (4:53)
Mistake #5 - Quitting your job too early (5:23)
Mistake 6 - Riding the fence (4:15)
Mistake #7: Hiring the wrong people or those who are just there for the money (11:25)
The keys to building your business in a way that will lead to success
The 7 Ps of running an extraordinary business (1:32)
Finding your purpose as a driving force behind the creation of your business (2:29)
Dealing with the people involved in your business and how to manage them (4:08)
Creating a million dollar product (4:01)
Creating a process that will make your business into a well-oiled machine (5:02)
Setting your business up for profitability (6:03)
Producing your product for the masses (6:32)
How to protect your million dollar baby (7:03)
How to create a winning business plan (19:31)
Dr Boyce Watkins presents: How to quit your job forever (106:01)
Books that every entrepreneur must read in order to become successful
Getting your business off the ground and blasting off like a rocket
Financial books for every aspiring entrepreneur
Online resources that every entrepreneur should know
Books on the legacy of black entrepreneurship and wealth-building
Strategy, Marketing, Finance and Operations
Talent Management, Relationship Building and Building your ideal platform
Marketing, pricing, sales and psychology
Customer Service and Organizational Development
How to learn quickly so that your business will outpace the competition - Powerpoint slides
Getting your product to sell so you can enhance the bottom line
Finding customers for your product - old vs new (4:08)
the importance of surveys and focus groups (1:59)
The importance of retargeting (3:17)
The nature of the sales funnel (3:47)
Making it real: Critical steps for bringing your company to life
Finding your MVP: Minimum Viable Product (2:09)
Dr Boyce Watkins presents: How to start your own business (105:32)
Getting social: Leveraging the power of social media to build a million dollar business
The power of social media advertising (2:31)
The importance of social media in your business (3:44)
The power of the mailing list (4:59)
How to do an awesome youtube video (4:38)
The magic of affiliate networks in order to sell products (3:04)
Diversify your social media (1:53)
The power of blogging to build your business (5:11)
must have social media apps you should use every other day (6:53)
Q&A sessions with Dr Watkins
I have a masters degree, but can't get a job. Why is that?
Black Wealth Q&A - 4/1/17 (103:49)
How to start building a business when you don't yet have your idea (103:05)
Dr Boyce Watkins presents - 10 ways to think like a millionaire (75:54)
Why a college degree can leave you broke and unemployed (74:26)
Special guests who are taking care of business
Darryl Bell, Star of "A Different World" explains why we must build our own companies (57:29)
Rachel Diggs - This mortgage banker knows everything you need to know about how to get a loan for your business (32:10)
Andre Hatchett from TheBlackRealEstateSchool.com speaks about the importance of getting into real estate (9:14)
Rapper Dee-1 explains how he made millions as an independent artist (69:54)
Dr Boyce Watkins - Black Wealth Conversation - 3/29/17 (76:23)
Pitching your business idea to those who can fund you - Part 1 (89:51)
Pitching your business ideas to those who can fund you - Part II (116:26)
Pitching your way to a successful business - Part III (118:56)
How to build a multi-million dollar brand
Be consistent (2:00)
Creating a brand that is clearly defined (2:44)
Make sure you put money into your brand (1:49)
The risk of creating too many brands at once (2:13)
Fame is manufactured (3:26)
Finding your avatar (3:45)
Always collect data on your audience - here's how (3:10)
Tell your story (4:22)
The power of brand association (3:26)
Whatever you do, be honest
Whatever you do, be HONEST (3:18)
Avoid URL overload (3:44)
Find your evangelists and treat them like gold (2:13)
Pay attention to look and feel (2:29)
Keep it simple (3:37)
Special lectures and additional content
Dr Boyce Watkins presents: The secrets to obtaining financial security (85:34)
Black Wealth conversation with Dr Watkins - 5/26/17 (96:39)
Dr Boyce Watkins presents: How to start a business when you have very little money (108:10)
Dr Boyce Watkins presents: How to develop your side hustle
Dr Boyce Watkins: How to start building a side hustle (78:36)
How to turn your child into a millionaire (66:30)
More content for you to chew on
Dr Boyce Q&A - 5/12/17 (89:29)
Ryan McCrary, founder of McCrary Financial solutions explains why he started his own business (50:52)
The Dr Boyce guide to developing financial security - Special lecture (76:10)
Black Wealth Conversation with Dr Watkins - 6/8/17 (63:19)
Billions are being made in technology - are you learning or sitting still? - Michelle Martin (86:23)
How to become a boss in real estate- Andre C. Hatchett (83:01)
How to make a million dollars on the Internet - Lamar Tyler (57:19)
This 25-year old is running an economic empire - Shareef Abdul-Malik (63:19)
Dr Boyce Watkins presents: Why you might want to stop looking for that dream job (91:04)
Dr Boyce & Warren Ballentine Q&A session - 12/21/17 (51:14)
Black Money Minute: How to host effective team meetings without wasting a lot of time (1:24)
Confessions of a CEO - Dr Boyce gives the real deal on what it's like to run a company
When you're the boss, the buck stops with you and you only (3:06)
Raising money for your business can be a beast (2:11)
Don't expect to get everything right - you'll probably screw things up (2:04)
Tariq Nasheed explains how he built his Economic Empire - 1/1/18 (80:26)
The power of social media advertising
Lecture contents locked
Join this course to unlock
If you're already enrolled,
you'll need to login
.