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Black Money 103: How to Start a Strong Black Business with a Powerful Brand
First thing's first: How to get the most out of this program
Class meeting on January 7, 2020
Five things you can do to get your business started off right (77:33)
Digital Seminar Recordings
7/28 Ask an Attorney: Q & A session on business startup (77:18)
09.04.18 Get Paid to Be Black!! How Your Business Can Benefit from MBE certification (60:22)
Unit I: Creating a Winning Business Plan That Will Send Your Company to the Moon
What is a business plan and what does it do for you? (3:44)
The executive summary - introducing the world to your powerful business idea (4:18)
Giving a description of your business (2:53)
Describing your product or service (3:17)
Sales and Marketing - letting people know you've got a winner (5:59)
Unit II: Biggest Mistakes You Want to Avoid When Becoming an Entrepreneur
Mistake 1 - doing it all by yourself (3:52)
Mistake 2 - not investing in your own learning (2:20)
Mistake 3 - Waiting for Superman (2:06)
Mistake 4 - Overspending when you first start your company (4:53)
Mistake #5 - Quitting your job too early (5:23)
Mistake 6 - Riding the fence (4:15)
Mistake #7: Hiring the wrong people or those who are just there for the money (11:25)
Listen to a lawyer: Mistakes you don't want to make when starting your own business (72:48)
Unit III: The Keys to Building Your Business in a Way That Will Lead to Success
The 7 Ps of running an extraordinary business (1:32)
Finding your purpose as a driving force behind the creation of your business (2:29)
Dealing with the people involved in your business and how to manage them (4:08)
Creating a million dollar product (4:01)
Creating a process that will make your business into a well-oiled machine (5:02)
Setting your business up for profitability (6:03)
Producing your product for the masses (6:32)
How to protect your million dollar baby (7:03)
How to create a winning business plan (19:31)
Dr Boyce Watkins presents: How to quit your job forever (106:01)
The MAPP Model for finding the perfect mentors (7:01)
Unit IV: Getting Your Product to Sell So You Can Enhance the Bottom Line
Finding customers for your product - old vs new (4:08)
the importance of surveys and focus groups (1:59)
The importance of retargeting (3:17)
The nature of the sales funnel (3:47)
Unit V: Getting Social- Leveraging the Power of Social Media to Build A Million Dollar Business
The power of social media advertising (2:31)
The importance of social media in your business (3:44)
The power of the mailing list (4:59)
How to do an awesome youtube video (4:38)
The magic of affiliate networks in order to sell products (3:04)
Diversify your social media (1:53)
The power of blogging to build your business (5:11)
must have social media apps you should use every other day (6:53)
Unit VI: How To Build A Multi-Million Dollar Brand
Be consistent (2:00)
Creating a brand that is clearly defined (2:44)
Make sure you put money into your brand (1:49)
The risk of creating too many brands at once (2:13)
Fame is manufactured (3:26)
Finding your avatar (3:45)
Always collect data on your audience - here's how (3:10)
Tell your story (4:22)
The power of brand association (3:26)
Whatever you do, be HONEST (3:18)
Avoid URL overload (3:44)
Find your evangelists and treat them like gold (2:13)
Pay attention to look and feel (2:29)
Keep it simple (3:37)
Special lectures and additional content
Dr Boyce presents: Thinking like a business owner and not an employee - 10 steps to get you over the hump
Unit VII: Confessions of a CEO - Dr Boyce Gives the Real Deal on What It's Like To Run a Company
When you're the boss, the buck stops with you and you only (3:06)
Raising money for your business can be a beast (2:11)
Don't expect to get everything right - you'll probably screw things up (2:04)
Tariq Nasheed explains how he built his Economic Empire - 1/1/18 (80:26)
Lebron is better at business than sports (61:14)
Why some people stay broke (55:42)
The power of social media advertising
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