THE 100 BUSINESS CHALLENGE
From Dreamer to Business Owner
100 Families. 100 Businesses. 100 Days.
Stop Dreaming About Starting a Business. And, START Building One!
You don't have to quit your job, have thousands of dollars saved, or know everything about entrepreneurship to begin building something of your own.
You just need the right idea, a proven process to follow, and the support to turn your vision into action.
It's time to stop saying "one day" and start building your business TODAY!
Join Dr. LaNée Javet and The Black Business School for an exciting, action-oriented business-building experience designed to help 100 families take meaningful steps toward business ownership in just 100 days.
Whether you're starting from scratch, exploring a side hustle, or finally ready to bring that business idea to life, this challenge will help you move from confusion and procrastination to clarity, confidence, and action.
Your journey begins with our LIVE, interactive Business Builder Weekend!
Led by Dr. LaNée Javet | Live via Zoom
LIVE START YOUR BUSINESS WEEKEND
November 7–8, 2026
12 PM–5 PM Eastern | 9 AM–2 PM Pacific | Both Days
PLUS: 100 Days of Business-Building Resources, Guidance & Accountability!
and your Black Business Birth Certificate
Our 100 days start November 1st and end February 6th with Graduation and Certification!
What If 100 Days From Now, You Were No Longer Just Dreaming About Business Ownership?
Imagine entering 2027 with:
- A clear business concept built around your skills, talents, and interests.
- A business name and a plan for establishing your company.
- A product or service designed to solve a real customer problem.
- A better understanding of your ideal customers and what they're willing to pay for.
- A practical business model that outlines how your company can generate revenue.
- A roadmap for preparing your business to launch.
That's what we're working toward with The 100 Business Challenge!
We're bringing together aspiring entrepreneurs who are ready to take control of their economic futures and build something they can call their own.
Our mission is simple:
100 FAMILIES. 100 BUSINESSES. 100 DAYS.
Because when more families become business owners, we create more opportunities for economic empowerment, ownership, and generational wealth.
And your family could be part of that movement.
Curriculum
Tired of Having a Million-Dollar Idea That Never Makes It Off the Ground?
Maybe you've been telling yourself:
- "I want to start a business, but I don't know where to begin."
- "I have several ideas, but I don't know which one will work."
- "I don't have enough money to get started."
- "I'm afraid of making expensive mistakes."
- "I don't understand LLCs, EINs, business banking, or registration."
- "I have a full-time job. How will I find the time?"
- "I just need someone to show me what to do first!"
Sound familiar?
You're not alone.
Too many talented, hardworking people spend years talking about the businesses they want to start without ever taking the first step.
Not because they lack ambition or ability, but because they lack a clear roadmap.
The 100 Business Challenge was created to help change that.
We're taking the guesswork out of getting started and helping you build your business one practical step at a time.
MEET YOUR BUSINESS DEVELOPMENT STRATEGIST
Dr. LaNée Javet
For more than a decade, I’ve been turning ideas into real businesses, building platforms, and creating opportunities for Black entrepreneurs to thrive. From founding CulSire, which generated more than 3 million page views in seven months and raised over $10,000 through crowdfunding, to building The Mogul Institute to elevate hundreds of Black founders and growing The Brilliant Group into a community of more than 75,000, I know what it takes to move an idea from concept to execution.
Now, I’m bringing that same experience and builder’s mindset to the 100 Business Challenge. I’ll be sharing the practical strategies I’ve used to create, brand, monetize, and launch businesses. My signature 4C Diamond Method—Clarity, Confidence, Clients, and Coins—will help you focus on what matters most and turn your ideas into action.
I’m passionate about meeting entrepreneurs where they are and shortening the distance between having a business idea and actually owning a business. That means clear steps, practical tools, honest feedback, and the accountability to keep moving forward.
My goal is simple: I don't just want you to learn how to start a business. I want you to actually start one.
PHASE 1: LIVE BUSINESS BUILDER WEEKEND
Two Days to Turn Your Business Dream Into an Actionable Blueprint!
Join Dr. LaNée Javet for an interactive, hands-on weekend designed to help you transform your ideas into a practical business plan. Ask questions, explore opportunities, and take your first steps toward business ownership!
DAY 1: Discover Your Business. Define Your Vision.
- Identify business opportunities that match your skills, passions, and resources.
- Define your ideal customers and the problems you'll solve.
- Develop your first product or service.
- Explore affordable business startup ideas.
- Brainstorm business names and build your concept.
- Use AI tools to research ideas and organize your business plan.
Your Goal: Leave with a clear business concept and an actionable starting plan.
DAY 2: Build Your Business Foundation. Take Action.
- Choose your business name and secure a domain.
- Explore business structures, registration, and EIN requirements.
- Understand business banking, licensing, and recordkeeping.
- Create your business startup checklist.
- Identify potential customers and plan your first outreach.
- Use AI to simplify and organize your next steps.
Your Goal: Leave with a business setup roadmap and clear next steps toward ownership.
Two Days to Build Your Blueprint. 100 Days to Build Your Business!
PHASE 2: THE 100-DAY BUSINESS CHALLENGE
November 2026 – February 2027
Don't Just Start Strong. Keep Building!
Business Builder Weekend is just the beginning! Continue your journey with 100 days of structured guidance, resources, and accountability to help turn your business idea into reality.
Here's What You'll Receive:
- 100-Day Business Roadmap: Follow practical milestones from business setup to launch preparation.
- Live Office Hours Twice Monthly: Get guidance, answers, and support from Dr. LaNée Javet.
- Business Startup Workbooks: Organize your ideas and complete essential startup steps.
- Business Model Tools: Define your customers, offers, pricing, costs, and revenue strategy.
- Weekly Action Steps & Progress Tracking: Stay focused, motivated, and accountable.
- Community Support: Connect with aspiring entrepreneurs building businesses alongside you.
Your 100-Day Finish Line
By the end of the challenge, your goal is to have:
✓ A defined business concept and ideal customer.
✓ A business name, domain, and startup checklist.
✓ Applicable business setup requirements completed or documented as pending.
✓ A system for tracking business finances.
✓ A completed business model with an initial offer and pricing.
✓ A clear roadmap to prepare your business for launch.
100 Families. 100 Businesses. 100 Days. Let's Build!
Our collective goal is 100 established businesses. Individual results vary based on participation and applicable requirements. A first sale is not required.
FREQUENTLY ASKED QUESTIONS
Do I need to have a business idea before joining?
No! We'll help you explore potential business ideas based on your skills, interests, experience, and resources. If you already have an idea, you'll work on refining it.
When is the live Business Builder Weekend?
The live kickoff takes place Saturday, November 7, and Sunday, November 8, 2026, from 12 PM–5 PM Eastern / 9 AM–2 PM Pacific each day via Zoom.
What happens after Business Builder Weekend?
You'll continue working through the 100-Day Business Challenge using guided workbooks, milestone tracking, weekly action steps, and live group office hours twice a month with Dr. LaNée Javet.
What are the bonus trainings?
You'll receive the Start Your Business Weekend Replay ($299 stated value) and three Business Startup Power Discussions replays ($297 stated value), representing $596 in supplemental educational resources.
Can I participate if I work full-time?
Absolutely! The challenge is designed for aspiring entrepreneurs who want to build a side business or work toward future full-time entrepreneurship. You'll need to dedicate time to completing your assignments and milestones.
Will my business be fully launched in 100 days?
The goal is to help you establish your business foundations, complete your business model, and prepare for launch. Full launch timing depends on your business type, individual progress, and applicable requirements.
Will you register my business for me?
No. You'll receive educational guidance and checklists to help you understand the steps involved. You're responsible for completing required filings and paying any applicable startup fees.
Are the office hours private coaching sessions?
No. Office hours are live group sessions with Dr. LaNée Javet where participants can ask questions and receive guidance. Individual coaching appointments are not included.
Do I have to spend additional money to start my business?
Startup costs vary depending on the business you choose. Registration, domains, licenses, and other applicable business expenses are separate from program enrollment.