How to Communicate Like an Executive

Communicate to bring out your inner CEO

Can you turn cold letters into business opportunities with monetary yield? Do your business phone calls land the deal? Can you turn meeting someone for the first time into a profitable business opportunity? Can you give a presentation that is equal parts informational and engaging? Through lecture, discussion, and written exercises, writing and public speaking expert Ayvaunn Penn teaches you how to craft and articulate your thoughts through written and verbal business communication that is clear, concise, and organized.

“Everything I am teaching has proven to be lifechanging for me in propelling my career, so I can’t wait to share this knowledge with my students.” ~ Ayvaunn Penn, BA, MA, MFA

How you use communication affects not only how people see your business but how far you will go. The Business Writing (AND Speaking!) for Entrepreneurs course gives you the tools you need to keep your brilliant business from being stunted or even terminated by ineffective communication.


• Introductory Unit Week 1: The Foundation of Crafting Effective Written and Verbal Communication •

Writing Unit Week 2: Writing the Cold Letter of Introduction § Have your eye on a high-profile businessperson you would like to work with? Learn Ayvaunn’s proven methods on writing cold letters that produce results.

Week 3: Writing Professional and Effective Business Emails § People get flooded with emails every single day. Learn strategies to maximize the effectiveness of your electronic mail.

Week 4: Writing the Business Proposal § You own and run your own company, and you see another business you could build a great partnership with. Learn how to write a compelling business proposal that would be hard to turn down.

Week 5: Writing the Press Release § Whether you are a fledgling entrepreneur or a seasoned one, sometimes you have to take promotion of your business into your own hands. Learn what separates the strong press releases from the weak. • Speaking Unit

Week 6: Making the business phone call § Learn how to make the sphere of business phone calls the lake in which you hook your big kahuna deals and tread the waters with ease.

Week 7: Turning First Meetings Into Lasting Business Relationships § Every handshake is a handle on the door of opportunity. Learn how to open doors.

Week 8: Giving Winning Presentations That Inform and Engage § Jargon, stats, and facts are only as boring as you allow them to be. Learn to dazzle and captivate even in the thick of discussing business complexities.

Your Instructor

Marian Fields
Marian Fields

Ayvaunn Penn has been a part of the Your Black World (YBW) Coalition family for six years – over the course of time using her communication skills to serve as a staff writer and senior editor. Her original work with Dr. Boyce Watkins began as an interviewer and editor for the Dr. Boyce Watkins Spotlights featured in AOL Black Voice’s business and finance section. Today,

Penn is a standing YBW contributor, award-winning playwright, director, and master of the English language ready to help you make your business shine through effective written and verbal communication. Penn has also served as an editor for the scholarly journal Acumen and has writings published in publications such as the prestigious Texas-based parenting magazine DFW Child. Her strong command of verbal communication is evident through her experience as a collegiate keynote speaker and three first-place wins in national public speaking competitions – twice with the National Management Association speaking on entrepreneurship and once with Health Occupation Students of America speaking on health and medicine. She is also the first place winner in the oral presentation category for the 2015 Louisiana Tech University Research Symposium.

Penn’s education consists of: a BA in English and Philosophy from Austin College where she earned academic merit scholarships for her work in English and Journalism; a Master of Arts in Acting and Playwriting from Louisiana Tech University where she earned the Arthur W. Stone Playwriting Award and Lula Mae Sciro Award for Theatre Excellence; and a Master of Fine Arts in Playwriting from New York’s Columbia University where her writing skills earned her the Dean’s Fellowship for the playwriting class of 2018.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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