How to Communicate Like an Executive
Communicate to bring out your inner CEO
Can you turn cold letters into business opportunities with monetary yield? Do your business phone calls land the deal? Can you turn meeting someone for the first time into a profitable business opportunity? Can you give a presentation that is equal parts informational and engaging? Through lecture, discussion, and written exercises, writing and public speaking expert Ayvaunn Penn teaches you how to craft and articulate your thoughts through written and verbal business communication that is clear, concise, and organized.
“Everything I am teaching has proven to be lifechanging for me in propelling my career, so I can’t wait to share this knowledge with my students.” ~ Ayvaunn Penn, BA, MA, MFA
How you use communication affects not only how people see your business but how far you will go. The Business Writing (AND Speaking!) for Entrepreneurs course gives you the tools you need to keep your brilliant business from being stunted or even terminated by ineffective communication.
SYLLABUS
• Introductory Unit Week 1: The Foundation of Crafting Effective Written and Verbal Communication •
Writing Unit Week 2: Writing the Cold Letter of Introduction § Have your eye on a high-profile businessperson you would like to work with? Learn Ayvaunn’s proven methods on writing cold letters that produce results.
Week 3: Writing Professional and Effective Business Emails § People get flooded with emails every single day. Learn strategies to maximize the effectiveness of your electronic mail.
Week 4: Writing the Business Proposal § You own and run your own company, and you see another business you could build a great partnership with. Learn how to write a compelling business proposal that would be hard to turn down.
Week 5: Writing the Press Release § Whether you are a fledgling entrepreneur or a seasoned one, sometimes you have to take promotion of your business into your own hands. Learn what separates the strong press releases from the weak. • Speaking Unit
Week 6: Making the business phone call § Learn how to make the sphere of business phone calls the lake in which you hook your big kahuna deals and tread the waters with ease.
Week 7: Turning First Meetings Into Lasting Business Relationships § Every handshake is a handle on the door of opportunity. Learn how to open doors.
Week 8: Giving Winning Presentations That Inform and Engage § Jargon, stats, and facts are only as boring as you allow them to be. Learn to dazzle and captivate even in the thick of discussing business complexities.