How to Create & Launch a Product: A 7-Step Process to Creating and Launching a NEW Product

Whether you’re preparing to create your first product or your fifteenth, this planner will help you do it successfully!

I'm often asked how do I create new products so fast? What's my secret?

Well, I make a plan for what I want to launch. It doesn't matter if its a new t-shirt, ebook, course, cup, planner, self-published book, or I'm offering a new service, I take the time to strategize a plan for success.

Whether you’re preparing to create your first product or your fifteenth, when you stop to consider all the decisions that have to be made and all the elements that go into a good product, you can easily get overwhelmed. But if you think things through ahead of time, you can prepare to be successful quicker and accelerate the return on your investment.

Not only do you have to know what your product is about, but you also have to determine:
  • The format you'll present or sell your product
  • The right pricing for your product
  • The audience that needs or wants your product, your target market
  • How you're going to market the product
And that’s all before you even get to the creation process.

You can make it easier on yourself by using my 18 Page Step-by-Step Planner for Creating a Product. In just 7 Steps you'll be ready to turn your idea into a product you can take to market:

  • Step 1: Know Your Market
  • Step 2: One Problem, One Solution
  • Step 3: Outlining Your Product
  • Step 4: Crafting Your Sales Page
  • Step 5: How to Increase Perceived Value
  • Step 6: Use What You Already Have
  • Step 7: Speaking of Outsourcing


Your Instructor

LaNée Javet
LaNée Javet

LaNée’s dream is to see black-owned businesses operate, perform, compete and lead at a higher level. Throughout her 8-years as a full-time entrepreneur, LaNée has worked to uplift the black community—from CulSire, an online hub for African-American culture and exchange that garnered over seven million page views, across 214 countries and territories, within seven months, raising $10,000 in crowdfunding, to The Mogul Institute, a learning initiative that has catapulted hundreds of black founders to the top of their industry. 


Through her work, she arms black entrepreneurs with the strategies and guidance they need to operate competitively at every level, effectively shortening their path to economic success. With her latest business, Upscale Noire, LaNée has created the premier lifestyle, education, and empowerment movement for people of color around the world. Through Upscale Noire, LaNée curates space for black entrepreneurs to flourish. In addition to this, she develops high-performing strategies for entrepreneurs to create, brand, monetize and launch, profitable upscale businesses, products, and services.


LaNée is a prolific speaker, having presented to major businesses including Paypal, Nascar, and Galvanize, and she is the author of the book, Stripping to the Core: A Forward Look Back. She is currently pursuing her Ph.D. in Performance Psychology at Grand Canyon University and holds an MBA from the University of Phoenix.


You can follow LaNée Javet via social media @iamlaneejavet on Facebook, Twitter, Instagram, and YouTube.

Course Curriculum


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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have 6-months access to this course - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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