Everyone has heard about the millions of dollars being earned on the Internet. In fact, the majority of the world's wealth is being harnessed and controlled by companies that have learned to harness this powerful technology. Dr Boyce Watkins is one of those individuals to have mastered this power by builidng one of the strongest independent black media outlets in the world, all through the use of social media, blogging and video.
There is a method to the madness and a process to make all of this into a reality. In this program, Dr Boyce Watkins goes through the details of his personal video and branding strategy that allows him to reach millions of people around the world from his living room, all without the help of corporate America.
After leaving his post at Syracuse University, Dr Watkins has acquired nearly 300,000 subscribers on Youtube, over 4 million followers on various facebook pages, nearly 100,000 followers on Instagram and an email list of over 300,000. In this program, Dr Watkins breaks it all down in a way that is implementable and easy to understand. You'll be glad you joined this program.
I love to learn. I love to teach.. I never presume that I know everything, since the key to knowledge is understanding how little you actually know. But my goal is to give information, insights and perspectives that allow you to broaden your thinking and to realize all that is possible.
My PhD is in Finance, which I obtained from The Ohio State University. My masters degrees are in Mathematics and Statistics, which I earned at The University of Kentucky. I also received BA and BS degrees with a triple major in Finance, Economics and Business Management from The University of Kentucky.
I have been on the faculty at Syracuse University since 2001. Before that, I taught classes at The University of Rochester, The Ohio State University, Indiana University and The University of Kentucky. I've been teaching at the college level since I was 22 years old, and have mostly taught classes in Mathematics, Economics, Statistics and Finance.
I am the author of the following books: "Everything You Ever Wanted to Know about College," "What if George Bush were a Black Man?", "Financial Lovemaking 101: Merging Assets with Your Partner in Ways that Feel Good," and "Black American Money."
Finally, I am the founder of the Your Black World Coalition, an organization and independent media outlet with over half a million subscribers worldwide. We have played a role in confronting destructive hip-hop music, and have also led campaigns on various civil rights issues in the African American community.
StartWelcome from Dr Boyce (3:53)
StartKeep it simple - always (4:08)
StartWhy consistency matters (3:30)
Starttypes of videos (6:02)
StartEvery video must have a sponsor (4:40)
StartAudio and lighting needs for a successful video production (4:26)
StartRemember that the phone is your friend (4:56)
StartHow to choose good topics (3:52)
Startplatforms and processes (4:37)